You’ve decided it’s time to get online and what easier way than by starting a PPC campaign? Google has made it so simple that with a few clicks you are well on your way to Digital Marketing Success.
Except you seem to be spending a lot of money and you’re not really sure if it’s making you money. Here are the most common mistakes that I see when we take over a Small Business PPC Campaign:
1. Setting up your campaign as per Google’s Default settings. I love Google. Their interface is awesome and their customer service rocks. But let’s face it. The defaults are set up to maximize revenue for Google. Sometimes that means that you’ll make a lot of money too. But sometimes it means that you will not be running as efficient a campaign as you could be.
Except you seem to be spending a lot of money and you’re not really sure if it’s making you money. Here are the most common mistakes that I see when we take over a Small Business PPC Campaign:
1. Setting up your campaign as per Google’s Default settings. I love Google. Their interface is awesome and their customer service rocks. But let’s face it. The defaults are set up to maximize revenue for Google. Sometimes that means that you’ll make a lot of money too. But sometimes it means that you will not be running as efficient a campaign as you could be.
By Jennifer Osborne in Featured
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